Annie Comes Home: Pulling back the curtain on why we send emails like this

Friday, August 14, 2026

Pulling back the curtain on why we send emails like this

I want to pull back the curtain and tell you why we send emails like this. Here are the numbers:

📧 Only about 20% of people will open this email.

🖱️ Only 6% will click a link to donate.

💸 And about 1% will actually make a contribution.

Look, I know there’s a lot going on, and if your inbox is anything like mine, it’s full. I honestly don’t expect you to donate every time I reach out. But here’s the reality:

Right now, Donald Trump and Elon Musk are lining up to support Jon Husted while GOP super PACs are pouring $133 million into baseless attack ads. They’re betting that our grassroots support won’t be strong enough to overcome the massive personal wealth of top Republican donors.

That’s why your donation of $5 or $10 will truly make an impact on this campaign.

I don’t have (or want) a bunch of billionaire friends, and unlike Jon Husted, I’m not going to kiss up to a bunch of corporate special interests so they write me big checks. That’s not me.

But I am asking you directly, not to ignore this email. We are trying to reach our critical mid-month goal of $1.4 million, and we can’t do that without you.

Please, will you chip in $5 or whatever you can right now to help us close our fundraising gap and flip this seat?

If you've saved payment information with ActBlue Express, your donation will go through immediately:

Thank you for reading this.

Sherrod

Note: This email only reflects donations made online with this email address. If you've made a previous contribution via check or with a different email address/phone number, you may not see it here – but know that Sherrod and our entire team are deeply grateful for your support.

When you love your country, you fight for the people who make it work.

Hey there! It's Sherrod Brown.

There's nobody fighting for Ohioans in the U.S. Senate right now, and I won't sit on the sidelines while working people get screwed over by large corporations and wealthy political donors.

If you work hard, you should be able to afford a decent life. But the reality is, life is too expensive. Costs are going up. Wages are staying stagnant. Working people are working harder than ever before, and they're not getting their share of the profit.

This campaign is all about changing that – and election analysts say we have a strong shot at winning in November.

But I'll need your help to pull it off: My opponent is a Washington insider being propped up by the Republican establishment, and he's got virtually unlimited resources.

That's not how our campaign works. We're a grassroots movement, and that means we rely on ordinary people chipping in a couple bucks. If you're able, please make a donation of any amount today. It could be what helps us flip Ohio and the Senate.

If you'd like to receive exclusive updates from my team, you can text "OHIO" to 64054.

Thank you.