Dear MoveOn member,
We just launched a big new initiative: flooding swing districts with handwritten postcards calling out Republicans for gutting health care to give billionaires a tax break.
We're going after some of the most vulnerable Republicans in the entire country—including members of Congress who won their elections by razor-thin margins in 2024.
These are some of the most flippable districts in the country, and if we win them next year, Democrats will take control of the House.
The path to victory is clear: relentlessly call out these Republicans for voting for Donald Trump's budget bill, which is hugely unpopular, to ensure their constituents know where they stand.1 But here's the bad news: About half of all voters haven't heard about the impacts of this bill ... yet.2
That's why we are launching our big new postcard project. Working together, we can arm voters with the truth and expose these supposedly "moderate" Republicans for who they really are: billionaire bootlickers who voted to kick their own constituents off their health care in order to give billionaires even more money.
We know this will work, so we need your help to purchase postcards, pay for postage, host training for volunteers, and run the data systems we need to carefully target the correct voters in the right districts.
We need to start now to build the organizing power we will need to win next year. Can you start a $5 monthly donation to support our new postcard campaign and our efforts to flip the House in 2026?
Yes, I'll chip in $5 a month. (If you've saved your payment information with ActBlue Express, your donation will go through immediately.)
No, I'm sorry, I can't make a monthly donation.
Andra, here's how it works.
First, we recruit MoveOn members (like you!) all across the country to host postcard parties.
Next, we train the party hosts on how to recruit volunteers to their postcard party and how to effectively hold their party.
Then, we ship the postcards to the party host (with the stamps already attached!).
Finally, volunteers write personalized postcards to key voters in the most critical districts, sharing their personal stories and encouraging constituents to vote these Republicans out next year.
Multiply this over and over again across the country, and the result is tens of thousands of powerful, personalized postcards that expose Republican cruelty.
It's a powerful grassroots way to bring communities together, take action, expose the GOP, and remind people what's at stake in the 2026 election.
And it's effective, too. Published academic research shows that postcard campaigns can motivate tens of thousands of voters to turn out to vote who otherwise would have stayed home.3 And in swing districts where the margin of victory is razor-thin, every single vote—and every single voter—matters.
Will you donate $5 a month to power our new postcard campaign and build our efforts to flip the House in 2026?
Yes, I'll chip in $5 a month. (If you've saved your payment information with ActBlue Express, your donation will go through immediately.)
No, I'm sorry, I can't make a monthly donation.
Our postcard initiative is especially effective because it is not the only way we're reaching voters in these key districts.
We've also launched hard-hitting billboards in the districts, and we've kicked off our "Won't Back Down" tour alongside progressive powerhouses like Senator Elizabeth Warren to get out our message in these areas.
When messaging is repeated and layered through different tactics, it's more likely to stick.
That's why, whether it's while they're driving, through in-person events, or in their mailboxes, MoveOn is reaching voters wherever they are.
But we need your help to power our work. Will you donate $5 a month to power our new postcard campaign and our efforts to flip the House in 2026?
Yes, I'll chip in $5 a month. (If you've saved your payment information with ActBlue Express, your donation will go through immediately.)
No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Nakia, Justin, Cheryl, Mia, and the rest of the team
Sources:
1. "The big, beautiful bill has a big image issue," Axios, July 1, 2025
https://www.axios.com/2025/07/01/trump-big-beautiful-bill-polling
2. "Trump's Tax Bill? Many Americans Haven't Heard of It," Bloomberg, July 2, 2025
https://www.bloomberg.com/news/newsletters/2025-07-02/trump-s-tax-bill-many-americans-haven-t-heard-of-it
3. "The Power of the Postcard in Rocking the Vote," Center for Democracy and Civic Engagement, accessed August 6, 2025
https://cdce.umd.edu/feature/power-postcard-rocking-vote-0
Want to support MoveOn's work? The Democratic Party needs big change. That's why MoveOn is partnering with Run For Something to recruit, train, and support young, progressive, diverse candidates—including MoveOn members—to run for local and state office all across the country. From town council to mayor's offices to state legislatures and more, our partnership will support candidates who are fighting for a living wage, combatting climate change, investing in affordable housing, and so much more. Will you make a monthly donation to elect young, progressive, and diverse candidates across the country?
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