Take a look at our 2024 Election Program reportback...
Dear MoveOn member,
While the presidential results didn't go our way, and we are taking stock of how to adjust our strategy, we know that the work that we did together played pivotal roles in the victories of key U.S. Senate races, U.S. House races, and abortion access ballot measures.
We set out to run an ambitious program to persuade, mobilize, and turn out key voters needed to win the election.
Read our 2024 election program reportback here to see how MoveOn leveraged our strength in millions of members, and innovative and precise data targeting to scale our work in the field, on the digital airwaves, and in the press.
Here are our top 10 contributions this election cycle:
At the outset of our program, we set out to engage 1.5 million targeted voters in key House and Senate races, as well as states important to the presidential election.
We won 38 of our endorsed races (thus far), flipping four Republican-held seats in the House, helped curb abortion bans by supporting ballot measures protecting reproductive freedom in Nevada and Arizona, and defeated MAGA Republicans in the Arizona, Nevada, and Wisconsin U.S. Senate races.
None of this would have been possible without the massive community of more than 15,000 powerful progressive organizers, whom we call "MoveOn Vote Mobilizers." These volunteers powered our election program by leading more than 500 events geared toward building community and by talking to key voters across the country.
Take a look at a snapshot of our collective contributions here.
Our election program was centered around our ability to turn out "surge voters"—newer and infrequent voters who participated in one out of the last three elections (2022, 2020, 2018). Using our data-driven and scientific approach, we built machine learning models that helped us identify how to scale our volunteer base, reach surge voters, and identify where to drive impactful campaign interventions.
Surge voters, due to their infrequent nature of participation, need additional encouragement to turn out. We strategized how to persuade these voters by reaching them directly via voter contact methods three times and layering those attempts with targeted ads and earned-media campaigns.
Thanks to our powerful progressive community, our campaign reached out more than 4.2 million times to our voter universe and generated more than 390,000 voting reminders through phone calls, texts, postcards, and community canvassing.
Learn more about our work with surge voters here.
As a key thought leader in the progressive ecosystem, we sought to directly influence national narratives about the election through paid and earned media campaigns. We landed on 12,000 publications in 35 states this election cycle, combatting Republican narratives in key geographies. We also launched a seven-figure ad spend, running message-tested persuasive ads in battleground states that reached 1.6 million surge voters. We partnered with influencers such as Ben Cohen and Jerry Greenfield, to launch the national Scoop the Vote tour, which generated 20,000 voting reminders.
By layering our contacts with direct voter contact, as well as paid and earned media, we made a concerted effort to connect with these surge voters intentionally.
Lastly, we saw it as important to throw down in battles against abortion bans. We supported ballot measure campaigns in Florida, Nevada, and Arizona that fought back against abortion bans. We saw all abortion access ballot measure campaigns run ahead of both presidential candidates, and in Nevada and Arizona we helped curb abortion bans by helping pass their respective ballot measures. In support of abortion access amendments, we ran phone banks and paid ads reaching more than 4 million voters in these states.
Find out about our paid, earned, and abortion access campaigns here.
While the fight ahead continues to take shape, know that MoveOn isn't going anywhere, and we will continue to funnel, nurture, and engage our new members and volunteers who will be key to defying and pushing back against Trump and MAGA extremists. Together, we'll write and sign petitions, plan events, call our elected officials and hold them accountable, and so much more.
I'm honored to be in this fight alongside the millions of you across the country, doing what we can to create change and protect our communities.
Thanks for all you do.
–Rahna Epting, Executive Director of MoveOn
P.S. Want to connect with fellow members to process this election and plan next steps? Look here to see if a "We're Worth Fighting For" event is happening near you, or sign up here for more information about hosting one yourself.
Want to support MoveOn's work? Donald Trump and his MAGA allies expect us to give up. But we will not give them what they want. We will never stop working to defend our fundamental freedoms and protect our democracy. MoveOn has been leading the movement against right-wing extremism for 26 years, and we promise you that we will still be here every step of the way forward.
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