We're using ice cream to turn out votes—and it's working!

MoveOn's "Scoop the Vote" tour, a joyful but highly strategic ice cream truck tour through swing states to increase voter turnout, got started on Monday—and it is off to a GREAT start!

Dear MoveOn member,

MoveOn's "Scoop the Vote" tour, a joyful but highly strategic ice cream truck tour through swing states to increase voter turnout, got started on Monday—and it is off to a GREAT start!

This tour was made possible entirely because of support from MoveOn members like you, Andra, and we want to share with you how you are making a difference.

The results we are seeing so far are incredible, but we've got a big problem. Right now, we have the budget to keep the ice cream truck running only through October 16, but we believe it is critically important to keep it going all the way through Election Day.

Will you start a $5 monthly donation to keep the tour going through key swing states and districts? As a bonus, when you donate, you'll be entered to win a signed carton of Kamala's Coconut Jubilee, a special, limited-edition ice cream flavor crafted by Ben and Jerry themselves!

Yes, I'll chip in monthly.

No, I'm sorry, I can't make a monthly donation.

Our tour began in Pennsylvania, the state that most analysts believe will be the "tipping point" in determining the winner of the election.

We brought our brand-new ice cream truck, stocked with special ice cream flavors like Unburdened by What Has Vanilla Bean, and offered free scoops of ice cream for attendees while volunteers helped them check their voter registration status and sign up to increase their impact by becoming what we call "Vote Triplers."

Ben and Jerry themselves were even on hand to serve some ice cream!

Vote tripling is a tactic MoveOn first used during the 2020 election, and data has shown it's as much as five times more effective than traditional voter outreach like canvassing and phone-banking.

The premise is simple: A Vote Tripler commits to helping three friends or family members make a plan to vote and ensures they actually make it to the ballot box. It is so effective because it taps into established relationships and social pressure—you are far more likely to take action if a trusted friend or family member asks, instead of a stranger over the phone.

In less than a week, we've already had hundreds of people sign up—and remember, if 100 people become Vote Triplers, that translates to 400 votes!

We all know just how close this election will be, which is why nontraditional campaigns like Scoop the Vote are so important. Can you help keep the tour going by starting a $5 monthly donation? Remember, when you donate, you'll be entered to win a free pint of Kamala's Coconut Jubilee ice cream, signed by Ben and Jerry themselves!

Yes, I'll chip in monthly.

No, I'm sorry, I can't make a monthly donation.

We've been on the road for only four days, but already the truck has been a hit with the press as well! We've already been covered by more than 200 outlets in more than 35 cities across the country, including People magazine, USA Today, CNN, and Fox News (yes, that Fox News), and Seth Meyers even gave us a shoutout on his late-night show!

And we're just getting started!

We'll be having a special event in New York City tomorrow, before taking the truck to several swing districts in New York that could determine who controls the House, and then we'll head back to Pennsylvania, Michigan, and Wisconsin.

We currently have the budget for 20 stops total, but with your help we can hit more swing states and districts, help turn out even more voters, and keep the truck moving all the way through November 5.

Can you help us scoop the vote by starting a $5 monthly donation to MoveOn? When you donate, we'll enter you to win a free, signed pint of Kamala's Coconut Jubilee, created by Ben and Jerry!

Yes, I'll chip in monthly.

No, I'm sorry, I can't make a monthly donation.

Thanks for all you do.

–David, Britt, Mia, Justin, and the rest of the team

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Will you start a monthly donation to power and sustain MoveOn's election plan, stop Trump, and ensure Project 2025 is never enacted?

Yes, I'll chip in $5 a month.

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No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on October 31, 2024. You may enter by making a donation here. Alternatively, you may enter without making a donation. Ten winners will receive the following prize package: 1 pint of Ben and Jerry's Kamala's Coconut Jubilee ice cream (approximate retail value: $6.00). Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older (or of majority under applicable law). Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: MoveOn.org Political Action, 9450 SW Gemini Drive, #57224, Beaverton, OR 97008-7105. Contributions to MoveOn.org Political Action are not tax deductible as charitable contributions for federal income tax purposes.

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