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Hey there, Cynthia.
I wanted to give you some insight into where things currently stand in our campaign, and some important decisions we have ahead of us.
Now that we're within 6 months of the election, we're at the point in the race where my team and I will frequently get together early in the morning, armed with coffee, to review our campaign's spending priorities and compare them to our fundraising goals and how close we are to meeting them.
It's quite a balancing act, and full of strategic choices. And we're getting close to the point where some of the biggest decisions of the campaign will be made: decisions about TV and digital advertising, field operatives, Get Out the Vote operations and more.
And as our team reviews our budget projections for the months ahead, we're thinking about all we'd be able to accomplish if we were able to have a big fundraising day today.
Because the donations made in these months — before the final push before Election Day — allow us to make much more strategic spending decisions than money that comes later on: if, when, and how will we hire more staff? When will our mailers hit people's inboxes? How many TV ads can we run — and when do we air them? Pretty much all of these decisions are made by early summer — months before the majority of donors check in and finally decide which way to vote.
So we were willing to bank on the fact that if we explained why early investments in our race are so critical, then you, the thoughtful citizen that you are, would chip in to help create more room in our campaign's budget so we have the resources required to win this race.
If you've stored your info with ActBlue, we'll process your contribution instantly:
Thank you,
Elissa
PAID FOR BY ELISSA SLOTKIN FOR MICHIGAN
P.O. Box 4145
East Lansing, MI 48826
This email was sent to kmyers209.shamrock5@blogger.com. Email is a very important way we communicate with supporters like you, but if you want to, you can unsubscribe here.
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Elissa Slotkin served in the Central Intelligence Agency and the Department of Defense. Use of her job titles and photographs during service do not imply endorsement by the Central Intelligence Agency OR the Department of Defense.
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