Sunday, April 28, 2024

We know what the end of the month means for your inbox 📥

Indivisible
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Midnight deadlines, doomsday predictions, and an endless stream of fundraising asks... We think there's a better way to fundraise

Pamela,

We'll cut to the chase: For the first time this year, we're falling behind on our fundraising needs for this month -- not an arbitrary goal, but a budget we've carefully set to support our organizers in the field, craft winning progressive messaging, and develop the voter contact tools and programs we need to win in November. 

There's only a few days left in the month, and we're $20,000 short of our target for April. We hope you'll give us a moment to explain why grassroots fundraising is so important to our mission, and if you're ready to close the gap you can click here to pitch in.

At this point in the month, we know your inbox is starting to fill up with fundraising asks (we get them too). It's especially frustrating when they come from emails we didn't sign up for, or from campaigns who only ever ask for money. A lot of these emails include arbitrary midnight deadlines, doomsday predictions if you don't donate, and messages that feed on fear and anger. 

In the short term, those messages might raise a lot of money, but they cause long-term harm. No one likes being treated like an ATM, and after a constant barrage of anger and fear inducing emails, we can't expect people to feel inspired, hopeful, and motivated. 

That's why we do things a little differently at Indivisible. Our priority for our email program is to provide you with useful info and meaningful ways to take action. When we do ask for donations, we're honest about the stakes, the urgency, and the need. 

This is one of those times. The sky won't fall if we miss our goal this month, and we'll still be here working to defeat MAGA. But not hitting our goal will have real consequences. The state of our grassroots fundraising shapes the discussions we have about our upcoming plans and programs: 

🏘️ Recruiting for Neighbor2Neighbor. This is the most effective voter contact tool we've ever developed, and it has the potential to shift the outcome of the 2024 election, but it only works if we have enough people knocking on their neighbors' doors. Your donations help fund the outreach and recruitment we need to make N2N a success.

📣 Planning nationwide events for the Dobbs anniversary. Voters need to know what's at stake this election -- and that Trump and MAGA are responsible for their rights being stripped away. Your donations will support group-led, attention-grabbing events across the country during our week of action on the two-year anniversary of the Supreme Court decision overturning Roe. 

📲 Providing tried-and-true GOTV tactics. In addition to N2N, we'll provide our volunteers with all the tools they need to reach disaffected voters across dozens of target states and districts. Your donations will help determine just how many phonebanks, text parties, and postcards we can provide. 

We have the tools, the strategies, and the volunteer energy we need to defeat Trump and MAGA this November. But the scale and scope of our programs -- the number of voters we can reach -- will be shaped by grassroots donors like you. 

If you're ready to support the grassroots organizing that will help us win this election, please click here to pitch in and close our fundraising gap this month.

If you've saved your information with ActBlue Express Lane, your donation to Indivisible Action will go through immediately:

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In solidarity,
Indivisible Team

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Paid for by Indivisible Action (indivisible.org). Not authorized by any candidate or candidate's committee.

Indivisible Action is a Hybrid Political Action Committee fueled by the grassroots movement to win elections and build local, independent progressive power nationwide. Read more about the formation of our PAC here.

Grassroots donations, not foundations or large gifts, are our single largest source of funding. That means we're accountable to, and fueled by, Indivisibles on the ground. Chip in $7 or whatever you can to keep fueling our movement. 

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To give by mail, send a check to Indivisible Action, PO Box 43135, Washington, DC 20010.

Contributions to Indivisible Action are not tax-deductible.

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