Dear MoveOn member,
The largest academic study of American elections just revealed exactly why MoveOn's get-out-the-vote campaign is so critical to ensuring Kamala Harris wins the presidential election.
In a paper released this week, researchers with the Cooperative Election Study found that Vice President Kamala Harris leads Donald Trump 50-46 among adults who did not vote in the 2020 presidential election, or who voted third party.1
This is HUGE. Because this is the demographic of voters MoveOn has been focusing on all year long. And it means that if we can motivate these infrequent voters to cast their vote, Harris will win this election.
In a close election that could come down to just a few thousand votes spread across a handful of states, what will decide the election is voter turnout. We need to reach the voters who are on our side but don't vote consistently.
Here's the good news: That's exactly what MoveOn has been doing for months.
That's why Robert Reich recently said that "No organization in America has a better track record of success at using cutting-edge strategies to reach infrequent voters who are on our side than MoveOn. I believe that in an election this close, MoveOn's electoral program could be the difference between Vice President Harris winning and losing the election."
What's uniquely powerful about MoveOn's program is that it's designed to reach, with astounding precision and effectiveness, the left-leaning voters who don't always vote—and get them to the polls.
In other words: MoveOn's program reaches the exact voters we need to mobilize to win, according to the Cooperative Election Study.
MoveOn has been reaching these voters through a number of ways for months. For example, MoveOn members have made more than 1,600,000 phone calls to these infrequent voters and sent them tens of thousands of postcards with information about the stakes of the election.
And at the center of MoveOn's campaign is an ultra-effective tactic—called "community vote tripling"—that is as much as five times more effective at turning out voters than traditional methods!2
Yes, you read that right—FIVE TIMES as effective. That's a stunning breakthrough.
Andra, this is the exact tactic we need to reach the exact voters who will make or break this election.
This isn't an exaggeration or a gimmick. It's the cold, hard truth backed by data and evidence.
You've supported MoveOn in the past, and we couldn't be more grateful. But we need you back to fuel the last-minute voter contact work that will make all the difference this election.
Thanks for all you do.
–Kelsey, Matthew, Alyssa, Tes, and the rest of the team
P.S. If our wires got crossed and you have already made a donation to MoveOn to support the 2024 election—thank you! You can click here to login to MoveOn's donor portal to check your status and manage your donations at any time. Your giving history and donor portal are connected to the email address you used when donating. Our entire team is grateful for your partnership and support.
Sources:
1. "CES estimates on the 2024 presidential election," Cooperative Election Study Blog, October 28, 2024
https://act.moveon.org/go/198746?t=5&akid=413193%2E53570607%2E7JGZlO
2. "Our tactics," Vote Rev, accessed October 30, 2024
https://act.moveon.org/go/164513?t=7&akid=413193%2E53570607%2E7JGZlO
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