Dear MoveOn member,
2024 will go down in history as the year that America chose democracy or fascism.
But that history has yet to be written.
What happens in 2024 is up to us. Truly.
What will you tell your grandchildren or friends years from now about what you did when our country was teetering on the edge of fascism?
I know my answer: I fought like hell to save our democracy.
But I need you right by my side, because it's going to take all of us coming together to stop Donald Trump and his MAGA movement from taking over the White House—and never leaving. That's right, never leaving. The writing is on the wall. Even Republicans know it's true.1
That's the reality of the situation we face. I hate to have to write this, but remember, Hitler was initially elected. Please don't doubt the gravity of the situation our country is in.
So today, I want to ask you to start a monthly donation to MoveOn, because MoveOn is exceptional at engaging millions of people across the country and turning them out to vote. But that kind of grassroots organizing must start now, because talking with voter after voter is expensive, and they can do it only with our support.
Will you start a $5 monthly gift to MoveOn today? Your ongoing support will ensure that they have the resources to engage millions of people to fight Trump's march to fascism and save our democracy in 2024.
No, I'm sorry, I can't make a monthly donation.
MoveOn showed me a preview of their election plan, and I'm impressed. MoveOn has spent 25 years honing their work engaging and turning out voters, and it shows.
Back in 2020, MoveOn piloted a program called "vote tripling," an innovative voter outreach tactic that engaged individuals to reach out to three friends or family members to help them make a plan to vote and hold them accountable for getting to the polls. Data showed that a program like this was five times more effective than traditional outreach like phone-banking.
They refined the program in 2022 and focused on what they call "surge voters," those people who voted for the first time in 2018 or 2020 and who are likely to make the difference between winning and losing in most battleground states. In the end, their data showed that more than 50,000 voters cast votes who otherwise would not have turned out. That's HUGE.
And now they are taking that program to the next level, combining their vote-tripling program with a massive, multitiered voter outreach plan to get to voters early and keep them engaged all the way through Election Day.
It's a smart, strategic, data-driven campaign—exactly what I would expect from MoveOn.
But 2023 was a rough year for fundraising at progressive organizations, which means that they are starting the year with less funds than they anticipated and need to quickly catch up to ensure that the MAGA movement can't steamroll its way back to power.
So I'm asking, with our country on the precipice of fascism and Trump planning to spend the rest of his days in the White House, please, will you start a $5 monthly gift to MoveOn to help engage millions of voters and turn them out to vote? Every single dollar will help protect our freedom, our country, and our future.
No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Robert Reich
Source:
1. "Liz Cheney says 'there's no question' Trump would refuse to leave office if elected again," TODAY, December 4, 2023
https://act.moveon.org/go/185561?t=6&akid=372491%2E53570607%2EQKVQAU
Want to support MoveOn's work? Book bans have skyrocketed thanks to right-wing state laws which have forced teachers to remove books from their classrooms. In response, MoveOn is launching a "Banned Bookmobile," filling it with books that the far right has banned, and driving it around to hand out those books, for free, in highly trafficked areas that will attract media attention. To keep the Banned Bookmobile up and running into 2024, MoveOn needs your help.
Will you start a monthly gift to power MoveOn's critical work?
PAID FOR BY MOVEON POLITICAL ACTION, https://pol.moveon.org/. Not authorized by any candidate or candidate's committee. MoveOn Political Action - PO Box 96142, Washington, D.C. 20090-6142.
This email was sent to Andra Patterson on December 29, 2023. To change your email address or update your contact info, click here. MoveOn's privacy policy was recently updated. To read our new privacy policy, click here. To remove yourself from this list, click here.
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